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Who Am I?

Born in Portland, raised in Seattle, and based in San Diego, I am a creative who not only loves design but also optimizes anything I can get my hands on. And, before you ask, yes, I am the type of person to make an itinerary for both vacation and holiday events. I find myself constantly listening to music and am a self-proclaimed foodie who spends her free time expanding her cooking repertoire and pointing out fonts to friends and family. While being fascinated with all aspects of both print and web, I also love diving into how and why people use things and furthering those experiences to make them memorable. I’m passionate about collaboration, organization, and helping businesses make the best first impression possible while meeting the needs of their customers.

Rachael Urrutia Chu

My Career (So Far)

After getting my degrees in Graphic Design and Web Design and Development from Platt College, I then worked in the Network Marketing industry at Gara Group as a front-end developer and designer, where I serviced not only Gara Group’s SaaS technology but its 6 child companies and 30+ clients. While there, I gained valuable skills and experience in client relations, brand strategy, AGILE software development, and knowing how to translate business needs into requirements for developers. I enjoyed working as a designer – and eventually creative director – there but I wanted to work at a company where I connected better to the industry, product, and customers.

I spent some time doing freelance print and web solutions for local businesses then joined Puppy Dogs & Ice Cream Publishing, which specializes in children’s books for social-emotional learning. During my time there, I joined as a book designer before eventually becoming creative director there as well and gained even more knowledge in the print production process, user research, POD platforms, project management, and annual marketing strategies.

SERVICES

Branding, Visual Design, Graphic Design,

Project Management, UX, UI, Prototyping, Front-end Development

Skills

User Flows

User Personas
Wireframing

Prototyping

Usability Testing

Product Design

Visual Design

Typography

Packaging

Book Design

Print Coordination

Project Management

Tools

Figma

Adobe XD

Flowmapp
Marvel

Photoshop
Illustrator
InDesign

Squarespace

Wix

Shopify

Wordpress

Code

Github

Laravel

HTML

CSS

JS

JQuery

Bootstrap

Jira

Education

Associate of Applied Science
      Graphic Design

Bachelor of Applied Science in Media Arts
      Web Design & Development

Certifications

Google UX Design Professional
      Expected completion date:
      Feb 2024

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